video - easy ways to make newsletter content
Adding some of your own content to your newsletter isn't that hard. Here are some tips.
Transcript
Simon Payn: Hi. Simon here from Ready to Go
Newsletters.
I mentioned in another video that it’s an excellent idea to
customize your newsletter with some unique content - to put in
something that's special and really relevant to your readers.
Now, not everyone has a lot of time to write, so something you
can do very easily is find an article that you think is relevant
and interesting to your readers, and mention that in your
newsletter.
Now, I'm not saying you copy and paste an entire article into
your newsletter. There's no need to do that, and you could be
breaking copyright laws. But what you can do is copy an extract
from that article and then link to the original article from
your newsletter. Of course, this works best in email
newsletters, but you can also quote articles in your print
newsletter.
The benefit of doing this is you are showing you interest in
your clients; you are proving that you think about their needs
and that you can find information that is relevant to them, even
if that information doesn’t come from you.
So, I recommend you do that. It's an easy way to customize your
newsletter and it's an easy way to make your newsletter a lot
more effective.
